The inspirational story of how an african owned coffee company became a profitable global brand offers an argument for trade as opposed to aid and a lesson in how africa can dictate the terms of its future since it was founded in 2003 good african coffee has helped thousands of farmers earn a . A good african story how a small company built a global coffee brand is a 2013 book by the ugandan businessman andrew rugasira it is a story of good african coffee from inception to becoming the first african company to have its products listed in supermarkets in the united kingdom. A good african story how a small company built a global coffee brand by the africa report andrew rugasira the ugandan entrepreneur who set out in 2003 to roast pack and brand coffee for the international market has made his mark in africa and beyond. Will need some a good african story how a small company built a global coffee brand references people with people with open minded will always try to seek for the new things and information from many sources on the contrary. A good african story is about the dream establishment challenges and success of africas first coffee business to put its product on the international market not just the coffee beans but the packaged roasted and ground coffee
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