As part of its going out strategy china is using the media to promote its views and vision to the wider world and to counter negative images in the us dominated international media chinas media go global the first edited. Chinas media go global the first edited collection on this subject evaluates how the unprecedented expansion of chinese media and communications is changing the global media landscape and the role of china within it. Chinas media go global edited by daya kishan thussu hugo de burgh and anbin shi as part of its going out strategy china is using the media to promote its views and vision to the wider world and to counter negative images in the us dominated international media. The go out policy also referred to as the going global strategy was an effort initiated in 1999 by the chinese government to promote chinese investments abroad the government together with the china council for the promotion of international trade has . The book chinas media go global features a collection of articles divided into four sections conceptualizing the rise of chinas media chinese media abroad discourses of sino globalization and media with chinese characteristics
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